VitalCells Privacy Policy

Effective date: 14 October 2026 · Last updated: 14 October 2026

This Privacy Policy explains how American Cell Technology LLC, DBA VitalCells (“VitalCells,” “we,” “us,” or “our”) collects, uses, shares, and protects personal information.

It applies to information we collect on https://www.vitalcells.com, in email, text, chat, and telephone communications between you and us, when you interact with our advertising on third-party platforms, and from third parties as described below. It does not apply to information collected by any other website, including the websites of healthcare providers, hospitals, or platforms we link to.

VitalCells is not a HIPAA covered entity. Client data is nonetheless stored in accordance with HIPAA standards.

 

1. Who we are

VitalCells is a newborn stem cell banking company based in the United States. Our legal entity is American Cell Technology LLC, DBA VitalCells. Our website address is https://www.vitalcells.com. To reach us about this policy, see Section 14.

 

2. Information we collect

2.1 Information you provide

• Contact details: your name, email address, mailing address, and telephone number.
• Pregnancy and enrollment details: your estimated due date or stage of pregnancy, delivery hospital, obstetrician or midwife, and the plan you select.
• Account and billing information. Payment card details are collected and processed by our payment provider. We do not store full payment card numbers.
• The content of messages you send us by email, web form, text message, chat, or telephone.
• Information about another person when you refer them to us or purchase a plan as a gift. We use that information only for the purpose you provided it.
• Information you provide when you apply for a role with us or take part in a survey, promotion, or event.
• We do not request or require a Social Security number to enquire about our services.

 

2.2 Information collected automatically

• IP address, approximate location derived from it, device type, operating system, browser, and language settings.
• Pages viewed, links clicked, time on page, referring website, and the search terms that brought you to the site.
• Identifiers assigned by cookies, pixels, and similar technologies.

 

2.3 Information from other sources

We may receive information about you from advertising and analytics platforms, from partners who refer you with your permission, and from publicly available sources, and we combine it with the information we already hold.

 

3. How we use your information

• To respond to your enquiry and send you the information you request.
• To process enrollment, deliver the collection kit, coordinate logistics around your delivery date, and provide the banking services you have purchased.
• To process payments and maintain client records.
• To send marketing communications by email, and by text message where you have given consent. You may opt out at any time.
• To operate, secure, and improve our website and services.
• To measure which advertisements and pages lead to enquiries.
• To comply with legal, regulatory, accreditation, and contractual obligations, and to establish or defend legal claims.

 

4. Cookies, pixels, and advertising technologies

Our website uses cookies and similar technologies that are strictly necessary, functional, analytics, or advertising in nature.

The advertising and analytics technologies in use are [Google Analytics 4, Google Ads, Meta Pixel, LinkedIn Insight Tag, and any other tag in use]. These partners set their own cookies and receive information about your visit. Where you have submitted an email address, a hashed version may be shared with them so they can match it to their own records. This allows us to show you relevant advertisements on other platforms and to measure whether those advertisements led to an enquiry.

You can manage cookies through our cookie banner and your browser settings. You may also opt out of interest-based advertising at optout.aboutads.info and optout.networkadvertising.org, and in your settings on each advertising platform.

 

5. How we share your information

   We do not rent or sell your personal information for money, and we do not share it with third parties for their own marketing purposes. We share personal information in the following ways:

• With service providers acting on our instructions: website hosting, customer relationship management, email and text message delivery, scheduling, and payment processing.
• If you enroll, with the parties required to deliver the service: your obstetrician or midwife and your delivery hospital, so they know a collection is planned; the courier that transports your kit; and the laboratory that processes, tests, and stores your sample.
• With advertising and analytics partners, as described in Section 4. Several state privacy laws treat this kind of sharing for targeted advertising as a “sale” or “share,” and you may opt out as described in Section 10.
• With professional advisors, auditors, accreditation bodies, and insurers where necessary.
• With government authorities or other parties where required by law, subpoena, warrant, or court order, or where necessary to protect our rights or the safety of others. Where we are compelled to disclose your information, we will notify you unless the law or the order prevents us from doing so.
• With a buyer or successor entity in a merger, acquisition, financing, reorganization, or sale of assets, subject to this policy.

 

6. Health-related information

Some of the information we collect, such as your estimated due date, your stage of pregnancy, and details about your delivery, relates to health. We treat this information as sensitive, we limit access to personnel who need it to deliver the service, and we do not use it to target advertising to you.

 

7. Email and text message communications

Every marketing email contains an unsubscribe link and our physical mailing address.

If you provide your telephone number and agree to receive text messages, we may send you messages about your enquiry, your enrollment, and our services. Message and data rates may apply. Message frequency varies. Reply STOP to unsubscribe and HELP for assistance. Consent to receive text messages is not a condition of purchase.

Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes. Text message originator opt-in data and consent are excluded from every sharing category described in this policy and will not be shared with any third party.

 

8. How long we keep your information

We keep personal information only for as long as it is needed, and then for as long as the law, our accreditation obligations, and your storage agreement require. When information is no longer needed for any of those purposes, we delete it or de-identify it.

• Enquiry and marketing records: kept while there is an active relationship with you, and afterwards for the period set by our internal records policy.
• Client and service records: kept for the term of your storage agreement, and afterwards for the period required by applicable regulation and by our laboratory accreditation obligations.
• Website analytics data: 14 months.

 

9. How we protect your information

We maintain administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, and destruction, including access controls, encryption of information in transit, and due diligence on the vendors who handle it on our behalf. No method of transmission or storage over the internet is completely secure, so while we work to protect your information, we cannot guarantee its security.

Email and web forms are not secure channels. Please consider that before sending us sensitive information through them.

 

10. Your privacy rights

Depending on where you live, you have the right to:

• Know what personal information we hold about you and receive a copy of it.
• Correct inaccurate personal information.
• Request deletion of your personal information, subject to records we are required to keep.
• Opt out of targeted advertising and of the sale or sharing of your personal information.
• Opt out of marketing communications at any time.
• Receive your information in a portable format.
• Be free from discriminatory treatment for exercising any of these rights.

To exercise a right, use the “Your Privacy Choices” link in our website footer, call us at 844-443-2355, or contact us using the details in Section 14. We will verify your identity before acting on a request and will respond within the period required by applicable law. An authorized agent may act for you with written permission. If we decline a request you may appeal by replying to our response, and residents of some states may also contact their state Attorney General.

 

11. Children

Our website and services are directed to adults. No one under 18 should provide information through our website, and we do not knowingly collect personal information from anyone under 18. Information about an expecting parent and an expected child is collected from the parent or legal guardian during enrollment. If you believe a child has provided us with personal information, contact us and we will delete it.

 

12. Third-party websites

Our website links to websites we do not operate. We are not responsible for their privacy practices, and this policy does not apply to them.

 

13. Changes to this policy

We may update this Privacy Policy. When we do, we will revise the “Last updated” date above, and we will give additional notice if the changes are material. We will not use information already collected in a way that is inconsistent with the policy in force when it was collected without your prior consent.

 

14. How to contact us

American Cell Technology LLC, DBA VitalCells 3451 N Dixie Hwy, Oakland Park, FL 33334 Email: contact@vitalcells.com Telephone: 844-443-2355